Packaging design, while it may seem like a small detail that doesn’t matter. Besides, it has a huge impact on how consumers perceive your brand. A product’s packaging can determine whether or not it sells, and the best designs incorporate different elements to entice customers. While there is no surefire way to ensure product success, these five proven strategies will help you create great cosmetics packaging.
Tailor your Packaging to the Target Audience
Packaging design is a crucial part of branding. It’s the first thing a customer will see, and it’s the last thing they’ll see before purchasing your product. Like custom pre roll boxes look, they target their specific audience. SO, we need something extraordinary. Besides, it’s also the first thing customers will see when they receive the product, and it’s the first thing they’ll see on social media. Knowing what your product looks like will make a huge impression on potential customers. Having neat and organized packaging is not only easier to organize but will increase sales. Amidst all of the noise out there, the simple design of a sold package can provide the necessary focus to a product. To ensure your packaging is designed with your product in mind, here are five proven strategies to help you create the best product packaging for your potential customers.
Display Related Words on the Packaging
Engaging your potential customers by using relevant words on the most critical part of the packaging, the box, protects the product, increases trust, and helps the potential consumer discover more of your product. A few simple ways to do this include:
Explaining what the product is.
- Describing the product
- Providing a usage example of the product
- Providing a sample of the product
- Make the most important word on the box stand out
If you want potential customers to understand and care about your product, the most important word on the box needs to stand out from the rest. Branding experts generally recommend using the most prominent word on the box in your product itself (this can be a catchphrase, but in this case, it needs to be necessary). This word can be the key title, brand name, or say that the product is what someone wants. Avoid using generic words. Generic terms add the same generic feeling to the packaging. It doesn’t mean that a chemistry truck salesperson should have a “chemical solution for perfect hair.” Still, it does mean that you can pick more generic words that will immediately convey the same message to your potential customers.
Make Packaging that Draws Attention and Stands out from Competitors
Packaging is essential for marketing your product, especially on the retail shelf. Your product has to stand out from all of the other products around it, or it will get lost in the crowd. To set yourself apart, always use eye-catching packaging that grabs customers’ attention.
Artwork Like visual hierarchy or language hierarchy, certain images and themes are associated with your brand and your product. Product packaging, particularly at the buying stage, is a place where people can shop. You have first to convince the person researching your product that it’s what they want. This might not happen if you offer them, say, rocket fuel or a $22 pencil sharpener. Why? Because people are most receptive to visuals that talk about something they’ve experienced directly. Besides, a picture of the end product selling itself.
Utilize Bright Colors and Textures that Reflect the Product
To market your product effectively, you need to show it off. To do this, you need to present it in a way that will entice people to buy it. The best way to do this is by making your product look as appealing as possible. You can do this by using bright colors and textures that reflect the outcome. For instance, some packaging can be bold in color and use bright oranges, yellows, or purples. Other companies use colorful textured paints on their packaging.
Because most cosmetics are water- or oil-based, they tend to be thick and waxy. To help your product absorb easily, you can use texture-packed bottles with a gel-like texture. Cosmetics designed this way require less product to dispense and can spread more easily on the skin.
Color-Colored Polish Packaging this is a Big One
Companies that use this strategy tend to have many different colors—reds, greens, blues, and purples—so that color doesn’t get overwhelming for a consumer. For example, Vichy Cosmetics makes all of its products in various vibrant hues and even has rainbow-colored lipstick available in their stores.
High-Contrast Delicates Saying
There is a certain look that some consumers have when they see a highly saturated color. If you and your marketing team have discussed these ideas, you can plan your packaging around a certain look. While you can make bold color choices, bold colors also can look edgy and unapproachable to consumers. However, choose a palette of shades that complement one another. For example, a pallet of black, white, and gold would look nice together on a luxurious metal tray. When designing packaging, think about other ways your products can work together — be it color, aesthetics, or pairing as elements. Once you’ve hit the big splash with your packaging, don’t forget to take advantage of this in-your-face marketing. Even if it’s a little bit smaller, be bold with it. After all, most people associate retail stores with a store full of heavy packaging.
Make sure your Design is easy to read and Understand
If you want to appeal to your target market, you must make sure that your design is easy to read and understand. A great way to do this is by using negative space. Negative space is the space between your elements. If your design is full of parts, it’s hard for people to focus on the content itself. There is mind-meltingly visual chaos! In addition, packaging should be designed itself. Let’s play with one of Sharon Vornholt’s examples. Sharon has created jewelry. She includes a small blurb about the product in the bottom right corner. Click the image below to see the actual piece. Image source What stands out most to me is that she includes components for a clasp.
While jewelry brands are known for leaning on sales, selling the product is not core. Instead, you will see jewelry comes in a tuck end box to give an astonishing look. It’s simple but not easy to do, but companies are discovering that by creating content for customers online that addresses their needs.
Use Typography in a way that is both Practical and Visually Appealing
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. For example, to make the text more readable, you can make the font larger, space the letters apart, and choose a font that your audience is already familiar with. The language shift that you make from “buy” to “peruse” is important when you’re developing your copy. The more your copy changes from your present goal and style to your audience’s taste in style, the less your prospects will hear about your product in your sales pitch, and the better it will do for your marketing efforts.
Typography matters even more to the outer packaging because you can direct consumers’ attention to this element with good (or bad) typography. To give your content a visually appealing look and feel, consider using rounded corners, eye-catching colors, as well as fonts that match the brand’s personality and style.
Packaging design plays a massive role in whether or not consumers buy your product, so it’s essential to get it right. The more you know about how great packaging succeeds, the better chance you have of doing it yourself!